Last updated: 13/12/2019


Welcome to the Vitawake's privacy policy.

Vitawake Ltd respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

If you have any questions about the below, please contact us:



1.                Important information and who we are

Purpose of this privacy policy

This privacy policy aims to give you information on how Vitawake Ltd collects and processes your personal data through your use of this Website, including any data you may provide through this Website when you sign up to our newsletter, purchase a Product or Service or take our Quiz.


This Website is not intended for children and we do not knowingly collect data relating to children.


It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.



Vitawake Ltd is the controller and responsible for your personal data (collectively referred to as ["COMPANY"], "we", "us" or "our" in this privacy policy).


Changes to the privacy policy and your duty to inform us of changes

We keep our privacy policy under regular review (this version was last updated on 13/12/2019). Historic versions can be obtained by contacting us. We reserve the right to modify this Privacy Policy at any time and any changes or clarifications will take effect immediately, so please review this Policy frequently.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.


Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.


2.              Data we collect about you


Identity Data:

When you purchase something from our Website, as part of the buying and selling process, we collect mandatory personal information such as your name, gender, date of birth, address, email address and contact number. We do not collect any personal information from Visitors when they use the Website, unless they provide such information voluntarily.


Wellbeing Data:

In order to purchase a Wellbeing Plan, you will be asked to provide us with certain information about your lifestyle and wellness via our Quiz. This is including, but not limited to, diet, exercise and specified wellbeing focus areas.

From the Quiz you will be asked if you would like to disclose any current prescribed medication(s) you are taking in order to participate in our Interaction Checker. This information is disclosed voluntarily by you.


Billing Data:

When you purchase a subscription to our Services, you will be required to provide billing information such as a credit card number, card holder name, expiration date, security code and billing address. This information will be collected and processed by our Third-Party Payment Vendor in accordance to the terms and conditions of their privacy policies and terms of use. No credit card numbers are held on our Website or on any back-office systems held by Vitawake Ltd to process your orders. For future reference and to help us communicate with you, the last 4 digits only of your credit card number are kept by us. Our Third-Party Payment Vendor securely holds your credit card details and provides us with a unique code that represents that particular card; this code is only valid for payment to us.


Order Information Data:

When customers place an order for their Vitawake Supplement Pack, we will also collect and/or receive certain information, including but not limited to, the Products in their Vitawake Supplement Pack.


Other Information:

In addition to the above, we may collect further information, including but not limited to:


-          Your Activity: When you browse our Website, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system. Other information includes referring and exit pages, date and time, amount of time spent on particular pages and what sections of the Website Visitors visit.


-          Cookies: We may collect information using “cookie” technology. Cookies are small pieces of data sent from a website that is stored on the Visitor’s computer or mobile device which is “remembered” information about your visit. See below for more information about our Cookie Policy.


-          Third-Party Analytics: We may use one or more third-party analytics services to evaluate or to assist us in the optimisation of our Services, compile reports on activity, collect demographic data, analyse performance metrics, and collect and evaluate other information relating to the Services and mobile and Internet usage.


If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with Products or Services). In this case, we may have to cancel a Product or Service you have with us but we will notify you if this is the case at the time.



3.              How is your personal data collected?

We use different methods to collect data from and about you including through:

·       Direct interactions. You may give us your Identity, Contact and Billing Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

·       purchase our Products or Services;

·       create an account on our website;

·       complete the quiz;

·       subscribe to our service;

·       signing up for our newsletter;

·       refer a friend;

·       enter a competition, promotion or survey; or

·       give us feedback or contact us.

·       Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We may collect this personal data by using cookies, server logs and other similar technologies. 

·       Third parties or publicly available sources. We will receive personal data about you from various third parties as set out below:

Technical Data from the following parties:

(a)        analytics providers [such as Google based outside the EU];

(b)        advertising networks such as Facebook and Google based outside the EU;

(c)        search information providers such as Google based outside the EU

·       Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as Stripe based outside the EU.



4.              How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

·       Where we need to perform the contract we are about to enter into or have entered into with you.

·       Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

·       Where we need to comply with a legal obligation.


Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.


Purposes for which we will use your personal data


Our primary purpose in using your data is to provide you with your order. We may analyse your data to allow us to provide a better service to you. You authorise us to use the personal information, wellbeing information, order information and other information (collectively, the ‘Information’) to provide and improve the following:


-          administration, general correspondence, support and processing (including personalising the Website for your use);

-          contacting you to register your use of the Website, to advise you of any special offers, to notify you of new features or to resolve any queries you or we may have regarding us or the Website or its use;

-          developing and improving our Products and Services;

-          contacting you to notify you of other Products or Services that might be of interest to you;

-          responding to any requests or queries from you;

-          recommending you with the most appropriate Products according to your Quiz answers;

-          suggesting reasonable alternatives according to the Medication Interaction Checker and the current medication list you are taking;

-          subscribing you to our newsletters or email alerts or online surveys;

-          information collected via tracking technologies;

-          to use data analytics to improve our website, products/ services, marketing, customer relationships and experiences;

-          to enable you to partake in a prize draw, competition or complete a survey.



Email Marketing:


You may receive email content from us targeted to you if you opted in to receive these requests. Examples include:


-          Personalised content

-          Newsletters

-          Special offers

-          Information about other Vitawake products

-          Vitawake market research

-          Account activity


We may share your personal data with selected third parties, including business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you in the normal course of business, and with trustworthy analytics and search engine providers that assist us in the improvement and optimisation of our Services.


We may also disclose or share your personal data if we are under a duty to do so in order to comply with any legal obligation, or in order to enforce or apply our Terms & Conditions and other agreements; or to protect the rights, property, or safety of Vitawake Ltd. This includes exchanging information with other companies and organisations for the purposes of fraud protection.


Opting out

You can ask us or third parties to stop sending you marketing messages at any time by contacting us at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a Product/ Service purchase, Product/ Service payment reminder, Product/ Service experience or other transactions.


Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


5.              Disclosures of your personal data

We may share your personal data with the parties set out below for the purposes set out in the section Purposes for which we will use your personal data above.

·       External Third Parties, including:

-          Service providers [acting as processors] based in the UK who provide IT and system administration services

-          Professional advisers [acting as processors or joint controllers] including lawyers, bankers, auditors and insurers based in the UK who provide consultancy, banking, legal, insurance and accounting services

-          HM Revenue & Customs, regulators and other authorities [acting as processors or joint controllers] based in the United Kingdom who require reporting of processing activities in certain circumstances


·       Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.


We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.


6.              International transfers

Some of our external third parties are based outside the European Economic Area (EEA) so their processing of your personal information will involve a transfer of data outside the EEA; including to Canada and the United States.


7.              Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.


We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.



8.              Data retention

How long will you use my personal data for?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

In some circumstances you can ask us to delete your data: see ‘your legal rights’ below for further information.

In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.


9.              Consent

By Law, we are required to obtain your consent to processing your data. We will assume that you have given your consent to the uses outlined above if you provide us with any data via our websites or via replies to advertisements.


Where we process or transfer your data outside of what is outlined in "How we use your personal data" we will ask you to provide your specific consent.



10.           3rd Party Services

Your personal information is shared with third party providers to only collect, use and disclose personal information to the extent necessary for them to fulfil the Services they provide to us.


Certain third party providers, such as payment transaction platforms and processors have their own Privacy Policies in place, in respect to the information we are required to provide them for your payment transactions.


Third party providers that we may share your information with include:



For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.


The Products use Google Analytics code to gather statistical information. Google Analytics sets cookies to help us accurately estimate the number of visitors to the Products and the volumes of usage of the Products. For more information on how Google Analytics processes this information, visit


We also use your IP address to screen for potential risk or fraud and to improve and optimise our Website.



11.             Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

We use the following cookies on our Website:

·       Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

·       Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

·       Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences.

·       Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

All of the cookies on our website are from third parties, we do not currently use cookies on our website.  Please note that the following third parties may use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be analytical cookies or performance cookies or targeting cookies:

·       Google Analytics


·       Facebook Pixel

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.


12.            Behavioural advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. This can include cookies from third-party partners such as Facebook and Google. These cookies allow us to display relevant ads to you on other sites that you visit based on your past visits to our site. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at


13.            Log Files

We gather certain information and automatically store it in log files, as do most websites. This information may include Internet Protocol (IP) addresses, operating system, internet service provider (ISP), referring/exit pages, date/time stamp, browser type, and/or clickstream data.



14.            Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please see below to find out more about these rights and email us at should you need to make a request.

You have the right to:

·       Request access to your personal data

·       Request correction of your personal data

·       Request erasure of your personal data

·       Object to processing of your personal data

·       Request restriction of processing your personal data

·       Request transfer of your personal data

·       Withdraw consent


No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.


15.            Age Consent

By using our Website, you represent that you are aged 18 years or older.



16.            Queries, requests or concerns

To exercise all relevant rights, queries or complaints in relation to this policy or any other data protection matter between you and us, please in the first instance contact us by emailing us at

If this does not resolve your complaint to your satisfaction, you have the right to lodge a complaint with the Information Commissioners Office on 03031231113 or via email  or at the Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, England, UK.